What does Troy Hawke actually buy? What does Tyra Banks swear by? What makes it into Rita Ora’s basket?

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I conceived and directed Checking Out With, with Claudia Coy presenting, to turn Checkout from a shopping vertical into a brand people would actively choose – building salience, affinity, trust and, ultimately, conversion.

Guests included Rita Ora (16m), Tyra Banks (7m), The Inspired Unemployed (2.6m), Troy Hawke (1.7m), Trinny Woodall (1.6m), Sopha Dopha (1.5m), Teresa Palmer (1.2m), Jesinta Franklin (358k)…