HHH anchors content strategy, fills content gaps & can make a budget stretch further. I've used it for several clients, here's a quick case study
What is Hero, Hub, Hygiene? An explainer
Hero, Hub, Hygiene in action
1. Make one HERO video
2. Use it for HUB assets
L-R: magazine cover, magazine feature, social posts, EDM, digital and brand ads
3. And some HYGIENE assets too
SEO-friendly testimony, global brand TVC (you can see Pinki at 1:39)
Voilà! From one HERO shoot day you have content for every part of the business & every stage of the marketing funnel
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