Hero, Hub, Hygiene: An example

HHH anchors content strategy, fills content gaps & can make a budget stretch further. I've used it for several clients, here's a quick case study

What is Hero, Hub, Hygiene? An explainer

Hero, Hub, Hygiene in action

1. Make one HERO video

2. Use it for HUB assets

L-R: magazine cover, magazine feature, social posts, EDM, digital and brand ads

3. And some HYGIENE assets too

SEO-friendly testimony, global brand TVC (you can see Pinki at 1:39)

Voilà! From one HERO shoot day you have content for every part of the business & every stage of the marketing funnel