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Hero, Hub, Hygiene: An example

Updated: Jul 6, 2020

HHH anchors content strategy, fills content gaps & can make a budget stretch further. I've used it for several clients, here's a quick case study


What is Hero, Hub, Hygiene? An explainer




Hero, Hub, Hygiene in action


1. Make one HERO video


2. Use it for HUB assets

L-R: magazine cover, magazine feature, social posts, EDM, digital and brand ads

3. And some HYGIENE assets too


SEO-friendly testimony, global brand TVC (you can see Pinki at 1:39)



Voilà! From one HERO shoot day you have content for every part of the business & every stage of the marketing funnel

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