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KARA BYERS
Editorial Direction. Audience Growth. Commercial Strategy.
CAMPAIGNS
Creative I've led to promote brands, products and initiatives across all mediums,
many of which utilised my favourite, the Hero, Hub, Hygiene framework
Mindful drinking, the practice of being aware of why, how much and what alcohol we drink is a growing trend. Ahead of the curve, Bacardi-Martini has launched a range of NoLo drinks and the message for the accompanying campaign is simple – 'Less is More’ – more taste, more experience.
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