CAMPAIGNS

Creative I've led to promote brands, products and initiatives across all mediums,
many of which utilised my favourite, the Hero, Hub, Hygiene framework

BACARDI-MARTINI: LESS IS MORE

Mindful drinking, the practice of being aware of why, how much and what alcohol we drink is a growing trend. Ahead of the curve, Bacardi-Martini has launched a range of NoLo drinks and the message for the accompanying campaign is simple – 'Less is More’ – more taste, more experience.