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Creative I've led to promote brands, products and initiatives across all mediums,
many of which utilised my favourite, the Hero, Hub, Hygiene framework

Bacardi-Martini: 'Less is More'

Mindful drinking, the practice of being aware of why, how much and what alcohol we drink is a growing trend. Ahead of the curve, Bacardi-Martini has launched a range of NoLo drinks and the message for the accompanying campaign is simple – 'Less is More’ – more taste, more experience.

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