top of page
KARA BYERS
Content Leader | Strategist | Editor | Marketer
Search


Why Clubhouse, the invite-only, audio social app might turn social marketing on its head
While social media platforms come and go and there are celebrities and tech giants on others, Clubhouse is showing all the signs of turning
Â
Â


3 ways you can use Instagram Reels in your content marketing strategy
Reels offers a great opportunity for brands to show a less picture-perfect side building relationships and community in the process
Â
Â


Will Instagram Reels knock TikTok off its top social media spot?
Instagram Reels is the latest competitor clone from Facebook - but is it enough to steal TikTok's social sizzle?
Â
Â


The New York Times, no longer just a newspaper
It’s not enough to be a one-trick content pony anymore. Hence The NYT's morph into a multi-media content juggernaut
Â
Â


TikTok: here to stay or set for closure? And should we even care?
TikTok's the media's new boogie man, but is the current furore around it warranted or based on misinformation and a desire for censorship?
Â
Â


Snapchat to win social commerce?
Snapchat's got some snazzy new features that could outshine your latest crush, TikTok, and capture more than Gen Z, too
Â
Â


Hero, Hub, Hygiene: An example
What is Hero, Hub, Hygiene? HHH anchors content strategy, fills content gaps & can make a budget stretch further. Here's an example
Â
Â


Personal branding: A moodboard
"What's your natural creative style and aesthetic vs those of the brands you've worked for?"
Â
Â
bottom of page