Scale & Impact

Scaled Market-Leading Affiliate Content: Commanded a $15 million total revenue target and 12 direct reports across seven of the country’s largest digital brands to deliver a 103% year-on-year revenue increase.

Social Commerce ROI: Delivered a 2,619% average ROI on TikTok.

Commercial Pitches & Contracts: Led high-value RFPs to secure major partnerships, including a $5 million annual iSelect contract, a $4 million L’Oréal account, plus luxe brands like Audi, Tag Heuer and Amazon.

Pioneered Commercial Podcasts: Launched the market-first Modern Babies podcast, creating a blueprint for branded audio content.

Management of international and interstate teams: Leadership of cross-functional, multidisciplinary teams ranging from 12 to 40+ across Nova Entertainment, Daily Mail and Edge Agency.

Multi-brand P&L control: Full financial and operational accountability across major portfolios including Women’s Health, Men’s Health, transforming legacy print operations into digital-first business models.

Software & product development: Repeat design and deployment of custom software to automate manual tasks, driving upwards of 75% reduction in production costs.

High-stakes crisis advocacy: Execution of communications and lobbying strategies for brands and NFPs including Royal Commissions and Federal funding.

Brand repositions and relaunches: Track record of turning legacy brands into omnichannel powerhouses across Foxtel, News Corp, Nova Entertainment, Weight Watchers - tripling audiences, converting print to profitable multi.

Winner, Gold, Pearl Awards (New York): Content Director of the Year; Best Publication

Winner, Content Marketing Awards (London): Best Use of Video

Winner, AC&E Awards (Australia): Best Use of Content

Winner, Mumbrella (Australia): Cover of the Year

Nomination, AMA (Australia): Editor of the Year, annually 2014-2015

Nomination, Logie Awards (Australia): Most Popular TV Commercial for Invictus Games