Content expert Kara Byers

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KARA BYERS

Content Leader | Strategist | Editor | Marketer

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I'm passionate about creating quality, agenda-setting content and campaigns that cut through the noise, connect with consumers and convert into highly-engaged audiences and excellent commercial returns

6 things about me

PROJECTS

VENUS WILLIAMS X WOMEN'S HEALTH

Exclusive interview, shoot and content to align with Venus'
return to tennis

WRITING

VIDEO

Club Med: Mother's Day Surprise

03:22

SmoothFMxClubMed

Club Med: Mother's Day Surprise

Six mums get a makeover and a beautiful surprise for Mother's Day

"Top of my life!" Weight Watchers TVC Summer

00:29

Weight Watchers

"Top of my life!" Weight Watchers TVC Summer

"Top of my life!" Love Pinki's energy. I art directed and produced this TVC, which filmed as part of a day shoot that captured stills for magazine and advertising for multiple global campaigns.

Weight Watchers TVC Autumn

00:15

Weight Watchers

Weight Watchers TVC Autumn

Loved producing this video of WW member Jacqueline - in it she talks about the joy of eating together as a family

Lendlease Centre of Winter Style

00:16

Lendlease Centre of Winter Style

The Hero video that launched a seasonal content series of hot tips, how tos and info on making the most of the mall.

What makes us happy?

00:52

What makes us happy?

What makes YOU happy? Here's what gives the DOLLY team the warm and fuzzies.

Cheat's chicken & eggplant parmigiana

00:52

Weight Watchers

Cheat's chicken & eggplant parmigiana

Yes, you can whip up a parmie at home – it's easy. Served with a fresh and hearty salad, this shows you can improve on the classics!

Two Ingredient Bagels

00:50

Weight Watchers

Two Ingredient Bagels

These are so easy and super delicious (seriously), add rosemary& salt or bake in cheese for a tasty savoury twist

Carrot zoodles with chilli prawns, broccolini & pine nuts

00:46

Weight Watchers

Carrot zoodles with chilli prawns, broccolini & pine nuts

Delicious, tasty, healthy... three words that can actually be used together in one sentence

STILLS

IDEAS

Why Clubhouse, the invite-only, audio social app might turn social marketing on its head

3 ways you can use Instagram Reels in your content marketing strategy

Will Instagram Reels knock TikTok off its top social media spot?

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